Michael Stelzner of Social Media Examiner interviewed State Farm’s Director of Enterprise Internet Solutions. He explains how State Farm, as a company, successfully uses internet marketing to build their brand awareness on line.
I highly encourage you to read the article, “How State Farm Insurance Uses Social Media” and watch the accompanying video. Just remember to keep things in perspective. State Farm has a huge budget with which to work. You cannot compete with them but with a little imagination you should be able to use what they have done to inspire you to more effective use of Social Media.