Facebook has evolved into a virtual dinner party. It allows free and open exchanges of ideas between friends. Just remember, it is very had to whisper in Facebook. Although there are abilities for you to communicate with individuals privately, for the most part, whatever you place on Facebook can be seen by anyone.
Facebook is not the place for high pressure sales presentations. There is a place for such presentations in Facebook but you should reserve your sales pitches to your business page. Your personal page should be used for information about yourself, outside of work. Allow your Facebook friends to get to know and trust you as a human before you try to sell them something.
As you use Facebook, remember there are some topics, like religion and politics that are more suitable for your business page than for your personal page. If you are like me and have strong opinions on highly charged topics, my advice is to avoid discussing them on Facebook.
Treat your Facebook “friends” more like acquaintances than you would your best buddy. Save the controversial stuff for your private conversations.
If it helps, picture your Facebook conversation as a large room where you are attached to a microphone. Every person in the room will hear every word you utter. Many of them will even quote you to their friends and you may never know.
A recent article from the people at All Facebook should give you guidance on what is and is not appropriate conversation for Facebook. I urge every insurance agent with a presence on Facebook to read, “5 Reasons You Got Unfriended on Facebook (And How to Prevent It from Happening Again)”