Monthly Archives: November 2010

Next Time, Put It In A Memo

One of the reasons I left the captive agency system and became an independent agent is that I HATE meetings for the sake of meetings.  I find them a huge waste of time and unprofitable for everyone but the “weakest … Continue reading

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Happy Thanksgiving

  There will be no blogs for the next 4 days.  I have suspended this blog for the holiday and will pick things back up on Monday, November 29

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Insurance Marketing Is Unique

I read a blog by Ryan Hanley this afternoon.  I agree with about 90% of My Thoughts After Presenting on Social Media to Young Insurance Agents In my opinion, the internet should be embraced.  More insurance agents should be using … Continue reading

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WIIFM

This builds on what I said yesterday about Features and Benefits.  Shoddy salesmanship really grates on my nerves.  As insurance sales agents we are responsible not only to sell policies to our clients but to answer the question, “What’s in … Continue reading

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Features vs. Benefits

The differences between Features and Benefits are basic to most sales training courses.  Yet, even those of us who have been around for a while can benefit from being reminded of what they are and how to effectively use them. … Continue reading

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Postcard Marketing

I got a two month supply of postcards yesterday and am waiting on tri-folds to arrive any day.  This morning I obtained a list of people in their mid to late 60s in my area that I can mail to … Continue reading

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Confessions Of A Postcard Marketing Slacker

The past two years I have not mailed out mailers in the six months of the first and last quarter of the year.  I have listened to the marketing gurus who have told me that people do not respond to … Continue reading

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