Tag Archives: Business

3 Things Agents Should NOT Do

I meet with several vendors/sales people in the course of a month.  As a student of marketing I have learned that I do not know everything.  There is always the chance that I will learn a new sales technique when … Continue reading

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Blogging Buddies

There is a concept known as “Blogging Buddies” designed to help build traffic and awareness of your blog updates if you use blogging as one of your marketing outreaches. The theory is relatively simple.  It requires a friend or fellow … Continue reading

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Don’t Forget Your Marketing Calendar

Some people see the glass half empty and some people see the glass half full.  Personally, I tend to see the glass needing to be topped off. Some insurance agents think that the period of time between Thanksgiving and New … Continue reading

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Next Time, Put It In A Memo

One of the reasons I left the captive agency system and became an independent agent is that I HATE meetings for the sake of meetings.  I find them a huge waste of time and unprofitable for everyone but the “weakest … Continue reading

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Insurance Marketing Is Unique

I read a blog by Ryan Hanley this afternoon.  I agree with about 90% of My Thoughts After Presenting on Social Media to Young Insurance Agents In my opinion, the internet should be embraced.  More insurance agents should be using … Continue reading

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Features vs. Benefits

The differences between Features and Benefits are basic to most sales training courses.  Yet, even those of us who have been around for a while can benefit from being reminded of what they are and how to effectively use them. … Continue reading

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Postcard Marketing

I got a two month supply of postcards yesterday and am waiting on tri-folds to arrive any day.  This morning I obtained a list of people in their mid to late 60s in my area that I can mail to … Continue reading

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