Tag Archives: insurance

Don’t Forget Your Marketing Calendar

Some people see the glass half empty and some people see the glass half full.  Personally, I tend to see the glass needing to be topped off. Some insurance agents think that the period of time between Thanksgiving and New … Continue reading

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Next Time, Put It In A Memo

One of the reasons I left the captive agency system and became an independent agent is that I HATE meetings for the sake of meetings.  I find them a huge waste of time and unprofitable for everyone but the “weakest … Continue reading

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Insurance Marketing Is Unique

I read a blog by Ryan Hanley this afternoon.  I agree with about 90% of My Thoughts After Presenting on Social Media to Young Insurance Agents In my opinion, the internet should be embraced.  More insurance agents should be using … Continue reading

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Features vs. Benefits

The differences between Features and Benefits are basic to most sales training courses.  Yet, even those of us who have been around for a while can benefit from being reminded of what they are and how to effectively use them. … Continue reading

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Confessions Of A Postcard Marketing Slacker

The past two years I have not mailed out mailers in the six months of the first and last quarter of the year.  I have listened to the marketing gurus who have told me that people do not respond to … Continue reading

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LTCI Awareness Month

The insurance industry has designated November as Long Term Care Insurance Awareness month.  The insurance industry wants to make people aware of the cost of caring for a loved one during an extended period of physical or mental limitation. There … Continue reading

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Winning The Blame Game

After reviewing my previous articles I have come to a conclusion.  I have spent a great deal of time talking about how to get in front of prospects and very little on what to do once you are there. There … Continue reading

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