Tag Archives: Law of agency

Don’t Forget Your Marketing Calendar

Some people see the glass half empty and some people see the glass half full.  Personally, I tend to see the glass needing to be topped off. Some insurance agents think that the period of time between Thanksgiving and New … Continue reading

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Insurance Marketing Is Unique

I read a blog by Ryan Hanley this afternoon.  I agree with about 90% of My Thoughts After Presenting on Social Media to Young Insurance Agents In my opinion, the internet should be embraced.  More insurance agents should be using … Continue reading

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Features vs. Benefits

The differences between Features and Benefits are basic to most sales training courses.  Yet, even those of us who have been around for a while can benefit from being reminded of what they are and how to effectively use them. … Continue reading

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Winning The Blame Game

After reviewing my previous articles I have come to a conclusion.  I have spent a great deal of time talking about how to get in front of prospects and very little on what to do once you are there. There … Continue reading

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Quality vs. Quantity

With all the emphasis on the techniques of social media marketing, today, it is easy for any sales persion, including insurance agents, to be caught up in the hype. I’ve noticed a recent emphasises by marketers on the number of … Continue reading

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Nurture Your Clients

I can’t get away from it.  Every time I read something new or listen to a marketing coach they say the same thing. “Market to your existing customers.” Actually, that sounds more dignified than the old Appalachian proverb, “Dance with … Continue reading

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Insurance Agents Are Professionals

As a captive agent I was always chasing sales contests and bonuses.  Don’t misunderstand me. Like any self-employed individual, I am in business to earn a profit.  I love what I do and get the warm fuzzies when I am … Continue reading

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