Tag Archives: marketing

13 Tips For The Beginning Insurance Agent Blogger

I found this guide for beginning bloggers from Gretchen Rubin of The Happiness Project blog. Blogging is not the right marketing move for every agent.  Although there are potentially millions of readers that you can touch, not everyone will read … Continue reading

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Blogging Buddies

There is a concept known as “Blogging Buddies” designed to help build traffic and awareness of your blog updates if you use blogging as one of your marketing outreaches. The theory is relatively simple.  It requires a friend or fellow … Continue reading

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Don’t Forget Your Marketing Calendar

Some people see the glass half empty and some people see the glass half full.  Personally, I tend to see the glass needing to be topped off. Some insurance agents think that the period of time between Thanksgiving and New … Continue reading

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WIIFM

This builds on what I said yesterday about Features and Benefits.  Shoddy salesmanship really grates on my nerves.  As insurance sales agents we are responsible not only to sell policies to our clients but to answer the question, “What’s in … Continue reading

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Postcard Marketing

I got a two month supply of postcards yesterday and am waiting on tri-folds to arrive any day.  This morning I obtained a list of people in their mid to late 60s in my area that I can mail to … Continue reading

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Confessions Of A Postcard Marketing Slacker

The past two years I have not mailed out mailers in the six months of the first and last quarter of the year.  I have listened to the marketing gurus who have told me that people do not respond to … Continue reading

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The Importance Of Personal Branding For Agents

I am not a devotee of any one marketing philosophy.  Personally, I think that anyone can have a good idea and a flop.  In my opinion, there is no one marketing guru or miracle worker that can guarantee success for … Continue reading

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